Which of the following is a characteristic of mass marketing? Kay and Jenny's, a restaurant, implements a new system that identifies and gathers information about its regular customers. Disclaimer Copyright. Salespeople selling in foreign markets should tailor their presentations and closing styles to each market. _____ are websites that allow consumers to post, read, rate, and comment on opinions regarding all kinds of products and services. which of the following is a characteristic of magazine ads they offer for potential gain prestige ads in magazines that utilize pop ups, heavy inserts, talking ads, or other distractions attract a readers attention are doe,times referred to as D. Purchase action is immediate. C) It should … … A) Companies understand customer needs even better than customers themselves do. On the basis of the data, the firm customizes its products and services according to the needs of the appropriate customer segments. In the selling process, which of the following is true of the needs assessment of prospective clients by salespeople? It seems to be simple, yet full of paradoxes. Concerned with development of vision and strategies, and empowerment of people to overcome obstacles, make vision happen b. This is a major area in which advertising departs from public relations. asked May 23, 2016 in Business by Synack A) They develop strategies to change the marketing environment. E. Makes use of non-traditional media. Which of the following statements is true of advertising in social media? A) fixed annual budget B) suitable for long-range planning C) priority given to role of promotion as an investment D) calculated to reflect what the company can spare for marketing … A sales manager's only job is to maximize sales at a reasonable cost while also maximizing profits. Large number of sellers B. Differentiated products C. Advertising D. Barriers to entry Which of the following describes monopolistic competition? ms_ochoa. 8. The Proportion Of Repeat Purchasers To Initial Purchasers Grows. So, the characteristics of Democracy are based upon having a government in which the public has the right to electing their governing legislation. Thus, there are a lot more college marketing graduates going into B2B companies than in B2C, which is reason enough to spend some time studying the subject. If it fails in this mission, the money and efforts go waste, for everything else follows this. Edit. E. The customer perceives higher ris 8. She also frequently reviews products and services and posts her reviews on local restaurants on review sites. People who buy a competitor's product most or all of the time are price buyers. Effective advertising meets the right marketing objectives. Daily b. Her target clients were senior managers and chefs from a reputed restaurant. Which of the following is not a characteristic of monopolistic competition? Research has shown that some simple conclusions are quite wrong. Pioneering advertising compares competing brands, whereas competitive advertising is intended to stimulate primary demand for a new product. Which of the following statements is true of persuasive promotion? ..Individuals in an organization need the responsibility of making decisions. There appears to be a lot of controversies on science versus art debate. Relationship marketing is crucial for all organisations in order to develop a long term relationship with their customers. Edit. Few firms B. Homogeneous products C. Easy entry and exit D. Strategic dependence Which of the following is NOT a characteristic of monopolistic competition A. 19) Which of the following is NOT a characteristic of advertising as a form of promotion? Often PR departments produce events that will be covered by the news media and thus receive space or time. E. 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